Website rankings are one thing. Getting traffic to your website is quite another.
It’s only when you generate traffic from your Google search listings that you can ultimately your marketing goals.
So all webmasters need to understand what really drives clicks from a Google search to their websites.
Google originally began with a very simplistic search result page but today the result page is much more populated with content, like Product Listing Ads, images, videos, news, and much more.
Catalyst, a leading search engine marketing firm, today published the Google CTR Study: How User Intent Impacts Google Click-Through Rates. It provides a CTR analysis across the top 10 Google organic search results, gauges how organic CTRs have changed over time, examines how CTR behavior is impacted by search intent, query types, and user device, and educates marketers on the variables that can affect their CTR.